Saturday, June 18, 2011

And the Work Begins

Preparing for the Hotel Operations Management course has reminded me that I am indeed a visual learner.

While researching hotel business models, I was constantly scribbling down notes and making graphic organizers. Unfortunately, most of them are only decipherable by me, so I have made a cleaner chart to share with all of you.

It compares the business models of the different hotels that one of our to-be instructors, Reneta McCarthy, suggested we study up on. It is probably missing some information, so if any of my fellow Hotelies would care to add to the chart, that would be great.
Notes on Business Model
franchise, chain manages hotels, does not own hotels
developed idea of franchising, also does chain, owns property
franchise, brand management, owns vacation ownership resorts & residential properties
IHG (Intercontinental Hotels Group)
chain, franchise, brand management, also manages hotels owned by other groups, owns properties
franchise, brand management
franchise, brand management
Best Western
franchise, owns hotels, resorts, residential, and vacation ownership properties, brand management
franchise, brand management
franchise, brand management
*I was a bit confused by some of the hotels' websites since some of the hotels were listed as “franchise chain” while others were listed just as “franchise.” I looked up “franchise” and “chain” and found them to be different, so I’m not quite sure what a “franchise chain” is.

Fortunately, reading Isadore Sharp’s Four Seasons: The Story of a Business Philosophy, (also in preparation for the course), was simpler, mostly because the book is pretty personal even though it is about a “business philosophy.” And that makes sense, since Sharp’s business philosophy is personal.

It made me hopeful that seemingly small events in Sharp’s life, like building concrete steps incorrectly, made it into his tell-all book about his hugely successful business. Sharp does, after all, stress the importance of personal character and integrity. Sharp also takes pride in the Four Season's service; impeccable service is only possible when good personal character and integrity are present. Personal is good, but I also felt that in terms of the book's content, Sharp goes into detail a little bit too much, and covers some irrelevant topics. Including how he courted his wife Rosalie was unnecessary.

Incidentally, it was nice to read about Sharp's mention of Cornell University School of Hotel Administration graduate Yuji Odagiri, just because that's where we're going.

1 comment:

  1. Teri,

    Reading up on the various hotels businesses is really just background information so when your instructors discuss them you won't be lost. With any luck most of your questions will be answered in class. Of course, this is the forum to ask those questions. If you don't ask, you don't get.

    Four Seasons, though, is an outstanding book because, as you noticed, it delves into the character of the people setting up and running the business.

    While this course will focus on the management of hotels and other service industries, what you learn here can easily be used in so many other business and philosophies about life. How you deal with people—whether they're your customers or your employees—will help decide how successful you can and will be.